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NIKE FREE ORIGINS
After learning that Stanford athletes had been training barefoot on the universitys golf course,three of Nikes most innovative and creative employees set out to develop a shoe that felt natural and weightless,similar to bare feet.In 2002,they examined a group of men and women white pressure measuring insoles taped to their feet,using high-speed cameras to capture images of each foot in motion.The team spent eight years studying the biomechanics of shoeless running.The results yielded a profound understanding of the foots naturallanding angle.pressure and toe position,allowingNike designers to build an unconventional running shoe from the inside out.